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International Conference

SNACKTECH

Production and promotion technologies

Snacks time has come

This conference is for:
  • Young entrepreneurs who are only conceiving strategy and business plan
  • For those wishing to expand their production line
  • For those looking for colleagues
  • For those already having a product but experiencing low sales
  • For those striving to win the industry competition
  • For those out to run the world

At the conference, you’ll find:

  • Networking

You’ll find opinion allies, partners, colleagues, business gurus. Come to us for assistance and we’ll help you find people on-site.

  • No waffle

We value time, both yours and ours. Our speakers are practice people covering real cases.

  • Money and business

Marketing and PR guru will share knowledge on avoiding mistakes and quick set and sale hacks.

  • Make most of the day

Meet people, communicate, exchange contacts, ask your questions.

  • Working tools

Finding way out of any crisis, apt decision making with no money loss.

  • Energy exchange

New people, ideas, communication and solutions will inspire you and charge you with energy

 

Snacks are cereal and protein bars, chips, croutons, coated nuts, seeds, popcorn, crispbreads, dried fish, sippets, squid snacks, mini sausages, dried cheese etc.

Анатолий Смирнов
«Snack’s nutritial value is not just about calories!»
Anatoliy Smirnov
Vkusnoleto company
Ольга Дьяченко
«7/10 millenials prefer snacking over regular meals»
Olga Dyachenko
Mon’delez Rus
Анастасия Третьякова
«Packaging helps delivering product’s healthy properties and taste»
Anastasia Tretiakova
Depot Branding Agency
Сергей Лищук
«Drawing a contract with a new chain in 5 simple steps»
Sergey Lischuk
General Manager, Retail4you
Игорь Сидоренко
«Brand’s positive image: involve bloggers, colleagues and followers»
Igor Sidorenko
EmotionScience
Роман Калинин
«Snacks at meat factory, bread plant and milk unit is producer’s dream»
Roman Kalinin
VATEL MARKETING
Лариса Гамбургская
«Flavours and colourants are not only about the nice look - they drive consumer’s emotions»
Larisa Gamburgskaya
Leading Sales Manager, EcoResource
For the participant of the Forum
List of participants with contacts
List of participants with contacts
Conference Participant Diploma
Conference Participant Diploma
Conference information materials
Conference information materials
Lunches and coffee breaks
Lunches and coffee breaks
Participation in the solemn banquet
Participation in the solemn banquet
Detailed photo and video reports
Detailed photo and video reports
Conference Speakers
Industry's key experts
Анатолий Смирнов
Anatoliy Smirnov
Founder, Vkusnoleto
Анатолий Смирнов
Anatoliy Smirnov
Founder, Vkusnoleto
Алексей Ткачук
Alexey Tkachuk
Ex-Project Director at Setters.me, Author of the Biggest Blog on Instagram and SMM in the Russian Language
Алексей Ткачук
Alexey Tkachuk
Ex-Project Director at Setters.me, Author of the Biggest Blog on Instagram and SMM in the Russian Language
Елена Пономарева
Elena Ponomareva
Founder, General Director of the Research Company "Trend Laboratory"
Елена Пономарева
Elena Ponomareva
Founder, General Director of the Research Company "Trend Laboratory"
Виталий Шерстнев
Vitaliy Sherstnev
Sales Manager, MOK (Sweet Technologies)
Виталий Шерстнев
Vitaliy Sherstnev
Sales Manager, MOK (Sweet Technologies)
Ольга Дьяченко
Olga Dyachenko
Communications Manager, Mon’delez Rus
Ольга Дьяченко
Olga Dyachenko
Communications Manager, Mon’delez Rus
Олеся Назарова
Olesya Nazarova
Senior Consultant, Consumer Research Department, GfK Rus
Олеся Назарова
Olesya Nazarova
Senior Consultant, Consumer Research Department, GfK Rus
Анастасия Третьякова
Anastasia Tretiakova
Operation Creative Director, Depot Branding Agency
Анастасия Третьякова
Anastasia Tretiakova
Operation Creative Director, Depot Branding Agency
Сергей Лищук
Sergey Lischuk
General manager, Retail4you
Сергей Лищук
Sergey Lischuk
General manager, Retail4you
Игорь Сидоренко
Igor Sidorenko
Internet Project Producer, Founder of EmotionScience Consulting Agency Instagram marketing expert. Specialises at promotion and involvement strategies. Co-founder of a web-design school for 5000+ students, organizer and speaker of traning courses. Founder of consulting company EmotionScience, blogger producer.
Игорь Сидоренко
Igor Sidorenko
Internet Project Producer, Founder of EmotionScience Consulting Agency Instagram marketing expert. Specialises at promotion and involvement strategies. Co-founder of a web-design school for 5000+ students, organizer and speaker of traning courses. Founder of consulting company EmotionScience, blogger producer.
Роман Калинин
Roman Kalinin
Director General, Vatel Marketing
Роман Калинин
Roman Kalinin
Director General, Vatel Marketing
Лариса Гамбургская
Larisa Gamburgskaya
Leading Sales Manager, EcoResource
Лариса Гамбургская
Larisa Gamburgskaya
Leading Sales Manager, EcoResource
Татьяна Роенко
Татьяна Роенко
Preliminary program
Day 11 day
09:0010:00

Registration of participants

10:00

Conference opening, greetings from partners and organizers

10:0010:20

STATE OF CNACKING. WHY DO PEOPLE HAVE SNACKS?

  • Snacking as a global trend: by choosing convenience, people across the world prefer split meals and snacks
  • Role of snacking in culture and identity: uniting people and families
  • Affordable pleasure: future consumers want to combine tasty and healthy

 

Speaker: Olga Dyachenko, Communications Manager, Mon’delez Rus

10:2010:45

SNACK INDUSTRY: 2020 TRENDS

  • Trends of snack sales in Russia.
  • Sales channels development
  • Global consumer trends and their manifestation at the snack market
  • Promising segments

Speaker: Olesya Nazarova, Senior Consultant, Consumer Research Department, GfK Rus

10:4511:30

POSITION OR DIE: HOW TO SUCCESSFULLY LAUNCH A NEW PRODUCT AT THE SNACK MARKET

 

  • Decision-making competition as a key characteristic of snack market
  • Consumer values as a driver of snack market growth
  • Consumer path and motivation platform for snack positioning
  • Variants of levels and criteria of snack market positioning
  • Results of analysis of key players positioning in two segments of the Russian snack market
  • Trend Laboratory’s cases (brands at the snack market with essential competitive dissociation
  • Tips for DIY-positioning

 

Speaker: Elena Ponomareva, Founder, General Director of Trend Laboratory

11:30 11:50

IS THERE A CHANCE FOR SNACKS HEALTHY IMAGE?

  • Choice of the direction: healthy or unhealthy?
  • Bias and consumer stereotypes as a factor of growth of stability
  • Issue of product stereotype forming
  • Healthy image possible: the healthy turn of American jerky

Speaker: Tatiana Kasomiva, Leading Analyst of Gorbatov Federal State Research Centre for Food Systems, Executive Board of AGT Communication Group Chairman Adviser, Strategic Marketing Specialist

11:50 12:10

Coffee break

12:1012:30

3 MAIN ASPECTS OF SNACK PACKAGE DESIGN

  • What is today’s consumer expecting?
  • Attracting consumer’s sttention
  • Showing flavor in snack category
  • Explaining product’s value on the package
  • What is essential in snack package?

Speaker: Anastasia Tretiakova, Operation Creative Director, Depot Branding Agency

12:3013:00

FUTURE SHOPPING. BUILDING COMMUNICATION WITH SHOPPERS FOR SNACKS CATEGORY

 

Speaker: to be specified

13:0013:30

COMMON MISTAKES OF RETAIL SUPPLIERS OR HOW SUPPLIERS DECREASE THEIR OWN SALES

  • Three roles in snack category. How role changes the economics of products sales
  • ‘Blind pricing’ of setting the right price on your product accurate to a cent
  • Three components of big sales. What you shouldn’t do yourself
  • Drawing a contract with a new chain. 5 simple activities providing high conversion

Speaker: Sergey Lischuk, General Manager, Retail4you

13:30 14:30

Lunch

14:30 15:30

BUILDING AN SMM STRATEGY: APPROACH FOR SNACK PRODUCTION

 

  • A glance at the social media market. Myths and reality
  • 3 key approaches to social media promotion. What is effective for snack category?
  • A step-by-step plan to be introduced tomorrow
  • Working with content, bloggers and outreach

Speaker: Alexey Tkachuk, ex-Project Director at Setters.me, Author of the Biggest Blog on Instagram and SMM in the Russian Language

15:3016:00

MEDIA PRESENCE AND SOCIAL NETWORK IMAGE: STRATEGY OF PRODUCT PROMOTION FOR ENGAGEMENT AND SALES 

 

  • Reach product involvement (by bloggers, followers and staff) to create a brand’s positive image
  • Social media credibility as a sales growth driver
  • Crucial factors of selling to social media’s young generation

 

Speaker: Igor Sidorenko, Internet Project Producer, Consulting Agency Founder

16:30 17:00

Coffee break

17:00 17:20

SNACKS AS INDUSTRIAL PRODUCER’S ROSY DREAM. WILL IT EVER COME TRUE?

  • Snacks at meat factory, bread plant and milk unit
  • Organoleptics and packaging
  • Snack’s economics
  • Who needs a healthy snack?

Speaker: Roman Kalinin, General Director, VATEL MARKETING

17:2017:40

COLOUR AND FLAVOR IN SNACK PRODUCTION: A COMPREHENSIVE COMPETITIVE APPROACH

  • Search for balanced lifestyle and healthy nutrition is om the rise both in Western countries and Russia. Is it possible to make snacks healthy with right ingredient choice?
  • Synthetic colourants vs. natural colourants: comparison
  • Aroma as emotion driver. Choosing right aroma and flavor is the key to success

Speaker: Larisa Gamburgskaya, Leading Sales Manager, EcoResource

 

17:4018:00

SNACKS: IDEAS AND IDEALS AND IDEALS BY VM INGREDENTS

  • New production ideas for modern snacks
  • Predicting future market demands
  • Case study: unique snack range developed with the idea of Russian consumer tastes
  • Curious ideas for efficient product positioning

Speakers: Tatiana Roenko, Development Director VM- Ingredients

Maria Goloveshkina, Leading Product Engineer, Innovation Centre VM PRO

18:0018:20

PRODUCTION OF SNACK BARS BY MOLDING

  • Urbanisation as a diver for market growth
  • Bites as the main trend of healthy snacks market
  • Molding is better than cutting
  • New opportunities in cereal bar production

Speaker: Vitaliy Sherstnev, Sales Manager, Sweet Technologies

18:2018:40

SNACKS AS HEALTHY FOOD. EUROPEAN MARKET TRENDS 2020

  • Healthy snack raw material. New technologies for keeping taste and benefit
  • Scientific approach to selection of flavors and colourants
  • Smart packaging as a part of modern product
  • Optimal shape and serving size
  • Nutritional value is not only about calories
  • Extraordinary solutions for healthy snacking. How to have a bite?

 

Speaker: Anatoliy Smirnov, Founder, Vkusnoleto company

19:00 21:00

Afterparty

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Participation options
Presenting several options for participating in the conference
Conference participation
  • List of conference participants
  • Speakers’ presentations
  • Participation in the scheduled meetings
  • Package of information materials
  • Photoreport
  • Lunch and coffee breaks
  • Participation in the banquet and gala dinner
  • Participant diploma
Partnership opportunities
  • General partner of the conference
  • Gold partner of the conference
  • Silver partner of the conference
  • Registration sponsor
  • Coffee break sponsor
  • The presentation with lecture
  • Exhibition working area
  • Distribution of your promotional products

Or call us
+7 (812) 245-67-70