International Conference SnackTech

Day 11 day
09:0010:00	Registration of participants
10:00	Conference opening, greetings from partners and organizers
10:0010:20	STATE OF CNACKING. WHY DO PEOPLE HAVE SNACKS? Snacking as a global trend: by choosing convenience, people across the world prefer split meals and snacks Role of snacking in culture and identity: uniting people and families Affordable pleasure: future consumers want to combine tasty and healthy Speaker: Olga Dyachenko, Communications Manager, Mon’delez Rus
10:2010:45	SNACK INDUSTRY: 2020 TRENDS Trends of snack sales in Russia. Sales channels development Global consumer trends and their manifestation at the snack market Promising segments Speaker: Olesya Nazarova, Senior Consultant, Consumer Research Department, GfK Rus
10:4511:30	POSITION OR DIE: HOW TO SUCCESSFULLY LAUNCH A NEW PRODUCT AT THE SNACK MARKET Decision-making competition as a key characteristic of snack market Consumer values as a driver of snack market growth Consumer path and motivation platform for snack positioning Variants of levels and criteria of snack market positioning Results of analysis of key players positioning in two segments of the Russian snack market Trend Laboratory’s cases (brands at the snack market with essential competitive dissociation Tips for DIY-positioning Speaker: Elena Ponomareva, Founder, General Director of Trend Laboratory
11:30 11:50	IS THERE A CHANCE FOR SNACKS HEALTHY IMAGE? Choice of the direction: healthy or unhealthy? Bias and consumer stereotypes as a factor of growth of stability Issue of product stereotype forming Healthy image possible: the healthy turn of American jerky Speaker: Tatiana Kasomiva, Leading Analyst of Gorbatov Federal State Research Centre for Food Systems, Executive Board of AGT Communication Group Chairman Adviser, Strategic Marketing Specialist
11:50 12:10	Coffee break
12:1012:30	3 MAIN ASPECTS OF SNACK PACKAGE DESIGN What is today’s consumer expecting? Attracting consumer’s sttention Showing flavor in snack category Explaining product’s value on the package What is essential in snack package? Speaker: Anastasia Tretiakova, Operation Creative Director, Depot Branding Agency
12:3013:00	FUTURE SHOPPING. BUILDING COMMUNICATION WITH SHOPPERS FOR SNACKS CATEGORY Speaker: to be specified
13:0013:30	COMMON MISTAKES OF RETAIL SUPPLIERS OR HOW SUPPLIERS DECREASE THEIR OWN SALES Three roles in snack category. How role changes the economics of products sales ‘Blind pricing’ of setting the right price on your product accurate to a cent Three components of big sales. What you shouldn’t do yourself Drawing a contract with a new chain. 5 simple activities providing high conversion Speaker: Sergey Lischuk, General Manager, Retail4you
13:30 14:30	Lunch
14:30 15:30	BUILDING AN SMM STRATEGY: APPROACH FOR SNACK PRODUCTION A glance at the social media market. Myths and reality 3 key approaches to social media promotion. What is effective for snack category? A step-by-step plan to be introduced tomorrow Working with content, bloggers and outreach Speaker: Alexey Tkachuk, ex-Project Director at Setters.me, Author of the Biggest Blog on Instagram and SMM in the Russian Language
15:3016:00	MEDIA PRESENCE AND SOCIAL NETWORK IMAGE: STRATEGY OF PRODUCT PROMOTION FOR ENGAGEMENT AND SALES Reach product involvement (by bloggers, followers and staff) to create a brand’s positive image Social media credibility as a sales growth driver Crucial factors of selling to social media’s young generation Speaker: Igor Sidorenko, Internet Project Producer, Consulting Agency Founder
16:30 17:00	Coffee break
17:00 17:20	SNACKS AS INDUSTRIAL PRODUCER’S ROSY DREAM. WILL IT EVER COME TRUE? Snacks at meat factory, bread plant and milk unit Organoleptics and packaging Snack’s economics Who needs a healthy snack? Speaker: Roman Kalinin, General Director, VATEL MARKETING
17:2017:40	COLOUR AND FLAVOR IN SNACK PRODUCTION: A COMPREHENSIVE COMPETITIVE APPROACH Search for balanced lifestyle and healthy nutrition is om the rise both in Western countries and Russia. Is it possible to make snacks healthy with right ingredient choice? Synthetic colourants vs. natural colourants: comparison Aroma as emotion driver. Choosing right aroma and flavor is the key to success Speaker: Larisa Gamburgskaya, Leading Sales Manager, EcoResource
17:4018:00	SNACKS: IDEAS AND IDEALS AND IDEALS BY VM INGREDENTS New production ideas for modern snacks Predicting future market demands Case study: unique snack range developed with the idea of Russian consumer tastes Curious ideas for efficient product positioning Speakers: Tatiana Roenko, Development Director VM- Ingredients Maria Goloveshkina, Leading Product Engineer, Innovation Centre VM PRO
18:0018:20	PRODUCTION OF SNACK BARS BY MOLDING Urbanisation as a diver for market growth Bites as the main trend of healthy snacks market Molding is better than cutting New opportunities in cereal bar production Speaker: Vitaliy Sherstnev, Sales Manager, Sweet Technologies
18:2018:40	SNACKS AS HEALTHY FOOD. EUROPEAN MARKET TRENDS 2020 Healthy snack raw material. New technologies for keeping taste and benefit Scientific approach to selection of flavors and colourants Smart packaging as a part of modern product Optimal shape and serving size Nutritional value is not only about calories Extraordinary solutions for healthy snacking. How to have a bite? Speaker: Anatoliy Smirnov, Founder, Vkusnoleto company
19:00 21:00	Afterparty

SNACKTECH

Snacks time has come

At the conference, you’ll find:

Оrganizer