International Conference

SNACKTECH

Production and promotion technologies

Snacks time has come

Traditional nutrition models have changed – an obvious and indisputable fact. Today’s consumer is living at incredible pace, craving for any dish and drink they want, wherever and whenever they want.
Snacking habit is at the focus of purchase behavior. People feel like tasting new flavours, ingredients, product types, and the happy blend of values is what they feel like paying and overpaying for. Delicious snacks must satisfy many points – convenience, portability, innovation, healthy, multipurposeness, eye-catching WOW effect.
Snacking has brought change to buying structure, being the main factor for shift and finding new food industry opportunity.
SnackTech International Conference is at the crossroads of this trend.
On the agenda:
• Snack industry: global trends. Present and future of snack market. Key factors affecting the category.
• Consumer behavior, technology and sales channels
• Retail 2020: an outlook at the future of shopping
• Snacks on the Internet: easy to buy, easy to sell
• Delicious brand identity formulas
• Legal regulations and Snack Industry
• New generation snack
• Promising technological solutions for snack production
• The plastics plague. Packaging, trash and the environment
• Clean Label Products
• Searching for balance. When it comes to snacks, serving size is a crucial issue.
• Flavor trends
For the participant of the Forum
List of participants with contacts
List of participants with contacts
Conference Participant Diploma
Conference Participant Diploma
Conference information materials
Conference information materials
Lunches and coffee breaks
Lunches and coffee breaks
Participation in the solemn banquet
Participation in the solemn banquet
Detailed photo and video reports
Detailed photo and video reports
Conference Speakers
Industry's key experts
Анатолий Смирнов
Anatoliy Smirnov
Founder, Vkusnoleto
Алексей Ткачук
Alexey Tkachuk
Ex-Project Director at Setters.me, Author of the Biggest Blog on Instagram and SMM in the Russian Language
Елена Пономарева
Elena Ponomareva
Founder, General Director of the Research Company "Trend Laboratory"
Виталий Шерстнев
Vitaliy Sherstnev
Sales Manager, MOK (Sweet Technologies)
Ольга Дьяченко
Olga Dyachenko
Communications Manager, Mon’delez Rus
Олеся Назарова
Olesya Nazarova
Senior Consultant, Consumer Research Department, GfK Rus
Анастасия Третьякова
Anastasia Tretiakova
Operation Creative Director, Depot Branding Agency
Сергей Лищук
Sergey Lischuk
General manager, Retail4you
Игорь Сидоренко
Igor Sidorenko
Internet Project Producer, Founder of EmotionScience Consulting Agency

Instagram marketing expert. Specialises at promotion and involvement strategies. Co-founder of a web-design school for 5000+ students, organizer and speaker of traning courses. Founder of consulting company EmotionScience, blogger producer.
Нелли Оганесян
Nelly Oganesyan
Digital Marketing Specialist, Founder of blogger producing centre, works with top bloggers 
Роман Калинин
Roman Kalinin
Director General, Vatel Marketing
Лариса Гамбургская
Larisa Gamburgskaya
Leading Sales Manager, EcoResource
ВНИИМП им. В.М. Горбатова
Gorbatov Federal State Research Centre for Food Systems
Gorbatov Federal State Research Centre for Food Systems
Preliminary program
1 день1 day
09:0010:00

Registration of participants

10:00

Conference opening, greetings from partners and organizers

WHY DO PEOPLE EVER HAVE SNACKS?

  • Snacking as a global trend: by choosing convenience, people across the world prefer split meals and snacks
  • Role of snacking in culture and identity: uniting people and families
  • Affordable pleasure: future consumers want to combine tasty and healthy

 

Speaker: Olga Dyachenko, Communications Manager, Mon’delez Rus

SNACK INDUSTRY: 2020 TRENDS

Speaker: Olesya Nazarova, Senior Consultant, Consumer Research Department, GfK Rus

POSITION OR DIE: HOW TO SUCCESSFULLY LAUNCH A NEW PRODUCT AT THE SNACK MARKET

 

  • Decision-making competition as a key characteristic of snack market
  • Consumer values as a driver of snack market growth
  • Consumer path and motivation platform for snack positioning
  • Variants of levels and criteria of snack market positioning
  • Results of analysis of key players positioning in two segments of the Russian snack market
  • Trend Laboratory’s cases (brands at the snack market with essential competitive dissociation
  • Tips for DIY-positioning

 

Speaker: Elena Ponomareva, Founder, General Director of Trend Laboratory

11:30 11:50

Coffee break

DELICIOUS BRAND IDENTITY FORMULAS

 

Speaker: Anastasia Tretiakova, Operation Creative Director, Depot Branding Agency

FUTURE SHOPPING. BUILDING COMMUNICATION WITH SHOPPERS FOR SNACKS CATEGORY

 

Speaker: to be specified

COMMON MISTAKES OF RETAIL SUPPLIERS OR HOW SUPPLIERS DECREASE THEIR OWN SALES

 

Speaker: Sergey Lischuk, General Manager, Retail4you

RUSSIAN SNACKS AT FOREIGN MARKETS: DIFFERENT TRADE CHANNELS IN SNACK PROMOTION 

 

Speaker: to be specified

13:45 14:30

Lunch

14:30 15:30

BUILDING AN SMM STRATEGY: APPROACH FOR SNACK PRODUCTION

 

  • A glance at the social media market. Myths and reality
  • 3 key approaches to social media promotion. What is effective for snack category?
  • A step-by-step plan to be introduced tomorrow
  • Working with content, bloggers and outreach

 

Speaker: Alexey Tkachuk, ex-Project Director at Setters.me, Author of the Biggest Blog on Instagram and SMM in the Russian Language

MEDIA PRESENCE AND SOCIAL NETWORK IMAGE: STRATEGY OF PRODUCT PROMOTION FOR ENGAGEMENT AND SALES 

 

  • Reach product involvement (by bloggers, followers and staff) to create a brand’s positive image
  • Social media credibility as a sales growth driver
  • Crucial factors of selling to social media’s young generation

 

Speaker: Igor Sidorenko, Internet Project Producer, Consulting Agency Founder

To be specified

 

Speaker:  Nelly Oganesyan, Digital Marketing Specialist, Founder of blogger producing centre, works with top bloggers 

16:30 17:00

Coffee break

17:00 19:00

SNACKS AS INDUSTRIAL PRODUCER’S ROSY DREAM. WILL IT EVER COME TRUE?

  • Snacks at meat factory, bread plant and milk unit
  • Organoleptics and packaging
  • Snack’s economics
  • Who needs a healthy snack?

 

Speaker: Roman Kalinin, general Director, VATEL MARKETING

COLOUR AND FLAVOR IN SNACK PRODUCTION: A COMPREHENSIVE COMPETITIVE APPROACH

 

Speaker: Larisa Gamburgskaya, Leading Sales Manager, EcoResource

PROSPECTIVE SNACK PRODUCTION TECHNOLOGIES

Speaker: to be specified

INNOVATIVE PACKAGING SOLUTIONS

Speaker: to be specified

SNACKS AS HEALTHY FOOD. EUROPEAN MARKET TRENDS 2020

  • Healthy snack raw material. New technologies for keeping taste and benefit
  • Scientific approach to selection of flavors and colourants
  • Smart packaging as a part of modern product
  • Optimal shape and serving size
  • Nutritional value is not only about calories
  • Extraordinary solutions for healthy snacking. How to have a bite?

 

Speaker: Anatoliy Smirnov, Founder, Vkusnoleto company

IS THERE A CHANCE FOR SNACKS HEALTHY IMAGE?

 

Speaker: to be specified, Gorbatov Federal State Research Centre for Food Systems

19:00 21:00

Afterparty

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Participation options
Presenting several options for participating in the conference
Conference participation
  • List of conference participants
  • Speakers’ presentations
  • Participation in the scheduled meetings
  • Package of information materials
  • Photoreport
  • Lunch and coffee breaks
  • Participation in the banquet and gala dinner
  • Participant diploma
Partnership opportunities
  • General partner of the conference
  • Gold partner of the conference
  • Silver partner of the conference
  • Registration sponsor
  • Coffee break sponsor
  • The presentation with lecture
  • Exhibition working area
  • Distribution of your promotional products

Or call us
+7 (812) 245-67-70